The Sidemen’s guide to creating superstar formats

18 Sep, 2026
The Sidemen’s guide to creating superstar formats

Victor Bengtsson runs production at Sidemen Entertainment. In this episode, recorded at the TellyCast Digital Content Forum 2025, he explains how the company built Inside, a Big Brother-style format developed with no TV experience and no format experts in the room, and turned it into a Netflix number one.

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Transcripts for this episode will be available soon.

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