In this episode of TellyCast, Justin Crosby sits down with Matt Risley, Managing Director of 4Studio at Channel 4, to explore the broadcaster’s digital-first strategy. Matt shares insights into how Channel 4 is leveraging platforms like YouTube to reach new audiences, the importance of data-led content strategies, and the evolution of digital originals such as the hit brand 4.0.
From balancing brand identity across multiple platforms to the role of social-first commissioning and the monetisation of long-form content, Matt provides a deep dive into how broadcasters can navigate the rapidly changing media landscape.
Subscribe now to TellyCast for more industry insights, and watch exclusive interviews and panel sessions on our YouTube channel.