Branded entertainment is booming – but how can producers really work with brands? In this TellyCast episode, Justin Crosby talks to brand funded content specialist Charlie Read, founder of Upstream, about the five things every content producer needs to know about brand-funded content. From understanding business outcomes and audience insight to building IP with brands, learning their language, and shifting from interruption to engagement, this episode is a practical guide to the fast-growing branded content space.
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