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TellyCast, the content industry media and events business today announces the first wave of speakers for the TellyCast Brand Funded Entertainment Summit, a one day event hosted by Advertising Week Europe – the continent’s largest annual gathering of marketing, advertising, media and technology leaders.

Taking place at 180 Studios, London on May 16th as part of AWEurope’s Entertainment track presented by Netflix, the TellyCast Brand Funded Entertainment Summit, in association with 53 Degrees North Media will gather industry leaders from brands, agencies and production companies to debate, network and look to the future of brand funded entertainment.

Kicking off the day, brand funded entertainment leaders from ITV, Channel 4 and Sky will explore the evolution from traditional TV to streaming services. Featuring seven panel sessions throughout the day, sector leaders including executives from Marks and Spencer, the Sidemen, EssenceMediacom, Publicis and LADbible Group will discuss and debate compliance rules, IP and distribution, success measurement and the future of digital branded content, and more, making this Europe’s most comprehensive event focused on brand funded entertainment.

We have plenty of names to be announced in the run up to the event in May, but you can expect to see: 

Bhav Chandrani, Director, ITV

Claire Speirs, Branded Content Controller, Sky

Adam Middleton, Senior Creative Strategist, Channel 4

Claire Prince, Head of Branded Entertainment, EssenceMediacom

Laura Hopson, Marketing Executive, UTA

Diana Izzard, Head Lawyer, Channel 4

Luci Sanan, Founder, 53 Degrees North Media 

Matt Rotondo, Head of Brand Division Sugar23

Dominic de Terville, Director of Branded Content & Audio Zinc Media

Michael Iskas, Co-Founder & CEO, Betterknown Entertainment

Megan Wells, Co-Founder, EVOKE

Melanie Leach, CEO, South Shore

Sharry Cramond, Director of Food Marketing & M&S Loyalty, Marks and Spencer

Kevin Batchelor, Co-Founder, Electric Robin

Matt Ford, Co-Founder and CEO, CoLab X

Rupert Brittan, Head of Creative Strategy, Publicis

Aaron O’Neill, Manager, Sidemen

L.A. Ronayne, Executive Creative Director, LADbible Group

Sharry Cramond, Director of Food Marketing & M&S Loyalty, Marks and Spencer

Matt Campion, Creative Director, Spirit Studios

Millie Webber, Agent, WME

Duane Dedman, Broadcast compliance consultant, Reviewed & Cleared

Samantha Hicks, UK MD, Whalar

Jordan Schwarzenberger, Manager, Sidemen

Christiana Brenton, CCO & Co-founder, Flight Studio

Eddie Scott, UK Creative Director, Acast

Mesha Moinirad, content creator

Callum Ryan, content creator

Zara McDermott, content creator

Tim Hyland, Associate Director of Creative Strategy, Whalar

Jordan Schwarzenberger, Manager, Sidemen

AWEurope will welcome over 7,000 attendees across more than 100 sessions from 14-16th May 2024. The special discounted TellyCast delegate rate of £350 + VAT will grant delegates access to all three days of AWEurope, featuring speakers including company presidents, CEOs and founders, futurists and influencers. 

Joining executives from Coca Cola, TikTok, Vevo, Google, Activision Blizzard, LinkedIn, Global, Netflix, Corona, PepsiCo, Tesco, YMU and Deliveroo are celebrities including DriveTribe’s Richard Hammond, and pop legends Take That. 

“With the commissioning crisis in TV showing no signs of abating any time soon and perhaps never to reach previous levels, new forms of content funding are crucial to the survival of content producers. The TellyCast Brand Funded Entertainment Summit is designed to get into the detail of brand funded programming, providing insight and opinion from industry leaders. Our partnership with Advertising Week Europe also delivers unrivalled networking with agencies and brands across three days giving delegates the opportunity to level up their game in brand funded entertainment,” said Justin Crosby, founder of TellyCast Media and Events.

Ruth Mortimer, Global President of Advertising Week Europe, comments: “We’re excited to partner with TellyCast to host the Brand Funded Entertainment stream at Advertising Week Europe this year. As we bring together industry leaders across entertainment and production, we hope to dive deeper into the changing needs of consumers and hope to inspire brands, capture the trends and help businesses set a direction for the future of television. We look forward to welcoming everyone to what promises to be a fantastic and inspirational event and are looking forward to announcing plenty of additional speakers in the run up to May.”

Luci Sanan, founder of 53 Degrees North Media, said: “For the first time, brand leaders, top entertainment producers, media owners and agencies will sit down together to take the conversation around brand funded entertainment to the next level, providing unparalleled insight into this fast evolving space”.

Registration for the Tellycast Brand Funded Entertainment Summit, which includes all three days of AWEurope is now open at https://bit.ly/TellyCastBFE