Inside China’s Micro-Drama Boom with Wenwen Han

5 Feb, 2026
Inside China’s Micro-Drama Boom with Wenwen Han

Justin Crosby speaks to Chinese micro-drama expert Wenwen Han, founder and CEO of the Short Drama Alliance, about how China built the world’s most advanced short-form drama economy. The conversation explores platform ecosystems on Douyin and WeChat, in-app payments versus ad-funded viewing, the rise of AI-generated “motion comics,” and what Western producers keep getting wrong about vertical drama. Han also shares her predictions for where the market expands next and why the US and India could be on the brink of major growth.

Sign up for The Drop newsletter

Support the show

Enrol on the TellyCast Digital Bootcamp

Buy tickets to How to Make Money in Digital

Enter the Digital Video Awards

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

Transcripts for this episode will be available soon.

logo
Privacy Overview

We use cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, but opting out of some of these cookies may have an effect on your browsing experience.

Read our privacy notice here.