Max Fosh: Building a Creator Business (Without Chasing TV Deals)

28 May, 2025
Max Fosh: Building a Creator Business (Without Chasing TV Deals)

He’s the YouTube creator who trained a horse to bet on racing and tricked Heathrow passengers with a fake “Welcome to Luton” sign — now Max Fosh joins TellyCast to reveal how he’s built a global creator business rooted in originality, lean production, and long-form storytelling.

In this week’s episode, Max shares the inside story of his rise from Facebook vlogger to international touring comedian and digital video pioneer. He explains how he approaches YouTube strategy, why branded stunts work (and when they don’t), and why so many traditional media companies are getting it wrong when they try to work with creators. Max also discusses creator burnout, sustainable growth, and the business decisions that keep his channel thriving.

Plus, as host of the first-ever TellyCast Digital Video Awards, Max gives us a sneak peek at what to expect on the night — and of course, he shares his Story of the Week, Hero of the Week, and what’s going in the bin.

👀 A must-listen for anyone interested in the business of social video, creator economy strategy, and the future of digital entertainment.

Book your place at the the TellyCast Digital Video Awards

Sign up for The Drop newsletter

Support the show

Buy tickets for the TellyCast Digital Video Awards

Buy tickets for the TellyCast Digital Content Forum

Subscribe to the TellyCast YouTube channel for exclusive TV industry videos
Follow us on LinkedIn
Connect with Justin on LinkedIN
TellyCast videos on YouTube
TellyCast website
TellyCast insta
TellyCast Twitter
TellyCast TikTok

Transcripts for this episode will be available soon.

logo
Privacy Overview

We use cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorised as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyse and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies, but opting out of some of these cookies may have an effect on your browsing experience.

Read our privacy notice here.